Trucking: the ultimate people business
Trucking isn’t easy, but the strength of the logistics community makes it all worthwhile—Joe Marriner shares how building strong relationships and working with a dedicated team keeps the industry moving forward.

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By Shefali Kapadia | for The Inside Lane
It's not always easy being in trucking, but there are plenty of rewarding aspects of the job. Chief among them: the logistics community, built within the industry, with customers and even online. We chatted with Joe Marriner, business development executive at Lynch Logistics and MaineDelivery, to hear his takes on the good and bad parts of the industry.
How did you get into the trucking industry?
I went to school for international business and logistics at Maine Maritime Academy. I did a short stint in sales at PepsiCo after college before moving back to operations in fleet management with them, running a delivery fleet before transitioning to my current role at Lynch.
What's the hardest thing about being a trucking exec right now?
Demand is down which slows growth, but the solution and winning strategy remain the same as always. Build and maintain strong relationships, do what you said you were going to do, and make sure your people and equipment are the best. This has kept us in business for 50+ years and will keep us going for another 50 if we stick to it.
"The people are just damn good." - Joe Marriner
What's your favorite thing about the business or industry?
The people are just damn good. Salt of the earth, hard-working and not afraid to hunker down and get things done. Trucking isn't easy, and getting a good group together that are all moving in the same direction just rocks.
What's a tech tool or app you can't live without?
As silly as it seems, I really love LinkedIn, especially the freight community. There are on-the-ground updates from all over the industry and reports from people who are way more engaged in analytics than I have time to be. Getting snippets and highlights from people I follow allows me to dive deeper on my own with a head start in the right direction!
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The Inside Lane is curated and written by Shefali Kapadia and edited by Bianca Prieto.
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